Promoting the concept of Medical Tourism to Prospective Patients !
The industry of Medical Tourism is so important to society at large. People are looking for answers and it is important for all of us to keep reaching out to the masses to educate them. Jack Schafer makes some excellent points about the industry and we welcome all comments !
Still, 9 out of 10 Americans, Canadians, and Europeans that we talk with – prospective patients – have little or no idea of the options that Medical Tourism could bring to them, and even then, no knowledge of the particular reasons to trust those procedures with an international provider somewhere else in the world. We’re here because of pricing advantages to some, quality advantages to others – both to many… but we’re just not introducing and selling the concept to the potential patients themselves. We’re spending an awful lot of resources developing our product, and blindly thinking that “if we build it, they will come”.
Let’s consider developing local marketing and advertising resources directly in the countries that we are trying to attract those patients from… doesn’t that make sense ?
I don’t think anyone really has all of the answers to that, but it is certainly a valuable area of discussion. Cooperative direct advertising could be a partial solution, as would having a domestic representative or agent positioned in each of the markets that a provider feels is valuable… not an Indian promoting India in the USA, an American promoting India in the USA… someone who understands the resident patient’s home culture, and can market a favorable image of visiting that host country and its providers. To see what works…look to other import and export products and services in international markets that have come before us.”
Posts Related to Promoting the concept of Medical Tourism to Prospective Patients !
Who is ProMed
Institutional summary The Council for the International Promotion of Costa Rica Medicine PROMED is the private not-for-profit organization that coordinates the efforts carried out to ...
Medical tourism poised to become $100bn industry by 2012
According to Frost & Sullivan, the medical tourism industry is currently a $78.5bn industry [end-2010], catering to over three million patients who travel around the ...
Health Check Leads at Costa Rica Medical Tourism Travel Summit
The Medical Travel Summit offered a wealth of new information and standards and practices within the community of medical Tourism Facilitators. Medical Tourism has developed ...
Related Posts
Tags
Share This
